Amul Chocolate ad

Image of Amul Chocolate Ad

Amul Chocolate Ad

Amul Chocolate Advertisement
Gujarat, India
1970s

Amul is the largest dairy cooperative in the world. After milk farmers went on strike demanding better wages, the cooperative was founded in 1946 in order to cut out the corporate middlemen between rural dairy farmers and metropolitan consumers. Today the company is collectively owned by over 3 million small-scale dairy farmers. Amul is the largest chocolate company in India, after the British Cadbury’s, and the American Hershey’s. And yes, they specialize in milk chocolate!

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