Masson Chocolate Advertisement

Image of Masson Chocolate Advertisement

Masson Chocolate Advertisement

Masson Chocolate advertisement
Paper, ink; Paris, France
Eugene Grasset, 1892

By the time this poster was made, most European chocolate was mass-produced in factories in industrial cities. The Parisian Masson chocolate company sought to stand out by associating their chocolate with more authentic Mexican origins. They hired the Swiss artist Eugène Grasset, a pioneer of Art Nouveau, to design this poster. The beautiful design also gives us an impression of how Mexican identity was imagined in other countries.

What symbols would you use to represent your ethnic heritage?

Tell us about it using #chocostorylcc or submit a story on our home page

  • Image of Columbian Exchange

    Columbian Exchange

  • Image of Chocolate Pot

    Chocolate Pot

  • Image of French Children's Book Illustration

    French Children's Book Illustration

  • Image of Masson Chocolate Advertisement

    Masson Chocolate Advertisement

  • Image of Riquetta Chocolate Advertisement

    Riquetta Chocolate Advertisement

  • Image of Hot Chocolate Ladle

    Hot Chocolate Ladle

  • Women and Chocolate

    Women and Chocolate

  • Chocolate Box

    Chocolate Box

  • Image of Amul Chocolate Ad

    Amul Chocolate Ad

  • 21st Century Chocolate Production

    21st Century Chocolate Production

  • Image of Choco-Stories 2

    Choco-Stories Around the World




Return to Section 2: Chocolate Around the World or Exhibit home