Masson Chocolate Advertisement

Image of Masson Chocolate Advertisement

Masson Chocolate Advertisement

Masson Chocolate advertisement
Paper, ink; Paris, France
Eugene Grasset, 1892

By the time this poster was made, most European chocolate was mass-produced in factories in industrial cities. The Parisian Masson chocolate company sought to stand out by associating their chocolate with more authentic Mexican origins. They hired the Swiss artist Eugène Grasset, a pioneer of Art Nouveau, to design this poster. The beautiful design also gives us an impression of how Mexican identity was imagined in other countries.

What symbols would you use to represent your ethnic heritage?

Tell us about it using #chocostorylcc or submit a story on our home page

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  • 21st Century Chocolate Production

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    Choco-Stories Around the World

 

 

 

Return to Section 2: Chocolate Around the World or Exhibit home