Riquetta Chocolate Advertisement

Image of Riquetta Chocolate Advertisement

Riquetta Chocolate Advertisement

Riquetta Chocolate Advertisement
Paper, Ink; Germany
Ludwig Hohlwein, 1910

By 1910, chocolate had spread to many equatorial regions beyond the Americas. German colonies in sub-Saharan Africa grew the cacao for Riquetta Chocolates, and this poster was designed to highlight these “exotic” African origins. Despite the beauty of this poster, the reality for many African workers was ugly. Today, exploitative labor practices like slavery and child labor continue to haunt former colonies like Côte d’Ivoire and Ghana. Nestle, Mars, and Cadbury are just some of the many transnational companies that benefit from underpaid workers, so look for the “fair trade” logo to support chocolate-growers everywhere.

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