Women and chocolate

Image of Prock Chocolate Ad

Prock Chocolate Ad

Image of Rowntree Chocolate Ad

Black Magic Chocolate Ad

Black Magic Chocolate Advertisement 
Britain
Rowntree, 1934

Prock Chocolate Advertisement
Brazil
2014

On the left, this 1934 ad shows a woman writing how thankful she is that her beau has bought her chocolates. “We silly creatures are always so thrilled when a man thinks us worth the very best… My dear, each choc’s an orgy!” On the right, a woman is shown transforming into dark chocolate. In both ads, stereotypes are used to sell chocolate. Women are often sexualized, racialized, and exoticized in marketing, but chocolate in particular has a close historical association with women.

  • Image of Columbian Exchange

    Columbian Exchange

  • Image of Chocolate Pot

    Chocolate Pot

  • Image of French Children's Book Illustration

    French Children's Book Illustration

  • Image of Masson Chocolate Advertisement

    Masson Chocolate Advertisement

  • Image of Riquetta Chocolate Advertisement

    Riquetta Chocolate Advertisement

  • Image of Hot Chocolate Ladle

    Hot Chocolate Ladle

  • Women and Chocolate

    Women and Chocolate

  • Chocolate Box

    Chocolate Box

  • Image of Amul Chocolate Ad

    Amul Chocolate Ad

  • 21st Century Chocolate Production

    21st Century Chocolate Production

  • Image of Choco-Stories 2

    Choco-Stories Around the World

 

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