Women and chocolate
Black Magic Chocolate Advertisement
Prock Chocolate Advertisement
On the left, this 1934 ad shows a woman writing how thankful she is that her beau has bought her chocolates. “We silly creatures are always so thrilled when a man thinks us worth the very best… My dear, each choc’s an orgy!” On the right, a woman is shown transforming into dark chocolate. In both ads, stereotypes are used to sell chocolate. Women are often sexualized, racialized, and exoticized in marketing, but chocolate in particular has a close historical association with women.